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Society & Trends
Japan’s Most Attractive Prefectures: How Japanese People Rank Their Own Regions (2024 Edition)
Which prefectures are the most attractive in Japan? Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域... -
Society & Trends
Japan’s Most Underrated Prefectures
Are there any underrated prefectures in Japan? Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” ... -
Culture & Etiquette
Japanese Slang You Might Hear from Young People
If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen... -
Society & Trends
Japan’s Top Inbound and Outbound Destinations in 2024
Japan welcomed a record-breaking number of foreign visitors in 2024. Which countries are Japan’s top inbound and outbound destinations? The latest tourism st... -
Culture & Etiquette
Politeness Levels in Japanese: What’s Keigo and Why Does It Matter?
If you've studied Japanese—or even just visited Japan—you've probably heard about keigo (敬語), the famous system of polite speech. But what exactly is keigo... -
Society & Trends
What Is Lifetime Employment? Is It Still Common in Japan?
What is lifetime employment? One of the most famous stereotypes about Japan is that workers stay with the same company for their entire lives. And for many d... -
Culture & Etiquette
Essential Japanese Phrases to Know Before You Travel to Japan
Planning a trip to Japan? I will introduce the phrases to know before you travel to Japan. The good news is that you don't need to speak fluent Japanese to e... -
Society & Trends
What It’s Like to Work at a Japanese Company
For many foreigners, working at a Japanese company is both exciting and intimidating. Japan is famous for its: Discipline Efficiency Respect Attention to det... -
Society & Trends
Japanese Work-Life Balance: Myth or Reality?
Is Japanese work-life balance finally improving? When many foreigners think about working in Japan, they often imagine one thing: People working all day and ... -
Society & Trends
Japanese Overtime: Why Do So Many People Work Late?
Why do Japanese people work so much overtime? Japan is famous for many things: Anime, Sushi, Technology, Safety. But it is also famous for something much dar...