POPO

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” asking thousands of Japanese residents to rate ...

If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen...

Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?And when Japanese people traveled abroad, which countri...

If you're planning a trip to Japan, you can’t miss out on the magic of Japanese convenience stores — known as “konbini.” In this post, I’ll compare the top t...

If you've ever worked in Japan—or just watched a Japanese drama—you’ve probably noticed that work culture here is a little different. From the moment you ste...

If you've studied Japanese—or even just visited Japan—you've probably heard about keigo (敬語), the famous system of polite speech. But what exactly is keigo...

When learning Japanese, one of the first surprises is this:There isn’t just one word for “I” or “you.”In fact, there are dozens—and which one you use depends...

Introduction Summer in Japan is synonymous with hanabi taikai—fireworks festivals that light up the night skies with dazzling colors and spectacular displays...

If you've heard that Japanese workers stay with the same company their whole lives, you're not wrong — but things are changing. Let’s explore the concept of ...