Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?
And when Japanese people traveled abroad, which countries were their favorite destinations?
Let’s dive into the latest travel trends based on official 2024 data!
Top 5 Countries Visiting Japan in 2024
In 2024, Japan saw a huge surge in foreign tourists. These were the top countries whose citizens visited Japan the most:
- South Korea – 8,817,800 visitors
Japan’s neighbor, where love for Japanese food and fashion keeps growing. - China – 6,981,200 visitors
Chinese tourists returned in big numbers, eager to explore Japan’s shopping and sightseeing. - Taiwan – 6,044,400 visitors
Longtime fans of Japan, Taiwanese visitors often seek out hot springs and local delicacies. - United States – 2,724,600 visitors
American travelers continue to be drawn to Japan’s mix of tradition and innovation. - Hong Kong – 2,683,500 visitors
Short flights and cultural affinity make Japan a favorite getaway for Hong Kong residents.
Thanks to factors like a weaker yen, convenient flight access, and a growing love for Japanese culture, these countries contributed significantly to Japan’s booming tourism industry.
Notably, South Korean visitors not only topped the list but also increased by almost 60% compared to 2019!
Meanwhile, Chinese visitor numbers made a strong comeback, although they haven’t quite returned to pre-pandemic levels yet.
Top 5 Destinations for Japanese Travelers in 2024
When it comes to Japanese people traveling abroad, here’s where they headed the most in 2024:
- South Korea (about 3.2 million travelers)
A perfect destination for a quick gourmet trip and K-pop experiences. - United States (mainland about 1.8 million, Hawaii about 720,000)
From New York adventures to relaxing Hawaiian beaches, the U.S. has something for everyone. - Taiwan (about 1.1 million travelers)
A food lover’s paradise just a few hours away from Japan. - Thailand (about 1.05 million travelers)
Beautiful temples, tropical beaches, and affordable luxury attract Japanese visitors. - Vietnam (about 700,000 travelers)
Rich history, delicious street food, and charming cities are irresistible to travelers.
South Korea remains a top pick for its convenience and cultural appeal, while the U.S. continues to be a major destination for both leisure and business.
Southeast Asia — especially Thailand and Vietnam — is popular among travelers seeking affordable, exotic vacations.
Final Thoughts
2024 was a remarkable year for travel between Japan and the rest of the world.
Whether it’s the irresistible pull of Japanese food and culture or the adventurous spirit of Japanese travelers, tourism is clearly thriving again.
If you’re planning your next trip — either to Japan or from Japan — you’ll be joining millions of others discovering new experiences in 2025!
