POPOTECH

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

I’ve traveled across Japan, but nothing compares to this place. The Ogasawara Islands are, without a doubt, my favorite destination. They're remote, peaceful...

If you're planning a trip to Japan, you can’t miss out on the magic of Japanese convenience stores — known as “konbini.” In this post, I’ll compare the top t...

Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?And when Japanese people traveled abroad, which countri...

If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen...

Introduction Summer in Japan is synonymous with hanabi taikai—fireworks festivals that light up the night skies with dazzling colors and spectacular displays...

Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” asking thousands of Japanese residents to rate ...

Introduction Japan’s summer is famously hot, humid, and intense!From late June to early September, temperatures often soar above 30°C (86°F), with humidity l...

Ever noticed how often Japanese people say “sumimasen”?It’s everywhere—from restaurants and trains to casual conversations. But here's the thing: it doesn’t ...

If you've heard that Japanese workers stay with the same company their whole lives, you're not wrong — but things are changing. Let’s explore the concept of ...