POPOTECH

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?And when Japanese people traveled abroad, which countri...

I’ve traveled across Japan, but nothing compares to this place. The Ogasawara Islands are, without a doubt, my favorite destination. They're remote, peaceful...

Introduction Japan’s summer is famously hot, humid, and intense!From late June to early September, temperatures often soar above 30°C (86°F), with humidity l...

Introduction Summer in Japan is synonymous with hanabi taikai—fireworks festivals that light up the night skies with dazzling colors and spectacular displays...

Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” asking thousands of Japanese residents to rate ...

If you're planning a trip to Japan, you can’t miss out on the magic of Japanese convenience stores — known as “konbini.” In this post, I’ll compare the top t...

If you've heard that Japanese workers stay with the same company their whole lives, you're not wrong — but things are changing. Let’s explore the concept of ...

If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen...

Planning a trip to Japan? Get ready for incredible food, stunning temples, high-tech toilets, and some of the most polite people on the planet.But before you...