POPOTECH

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

Introduction Summer in Japan is synonymous with hanabi taikai—fireworks festivals that light up the night skies with dazzling colors and spectacular displays...

Introduction Japan’s summer is hot and humid, but luckily, the country offers a variety of delicious and refreshing foods perfect for beating the heat!From c...

When learning Japanese, one of the first surprises is this:There isn’t just one word for “I” or “you.”In fact, there are dozens—and which one you use depends...

Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?And when Japanese people traveled abroad, which countri...

Introduction Japan’s summer is famously hot, humid, and intense!From late June to early September, temperatures often soar above 30°C (86°F), with humidity l...

Japan is famous for its meticulous culture, and that precision extends into its working world too. If you’re curious about what it’s really like to work at a...

Manga isn’t just for kids in Japan—it’s a massive part of everyday life, enjoyed by all ages.From action-packed battles to heartfelt coming-of-age stories, m...

If you've heard that Japanese workers stay with the same company their whole lives, you're not wrong — but things are changing. Let’s explore the concept of ...

Planning a trip to Japan? Get ready for incredible food, stunning temples, high-tech toilets, and some of the most polite people on the planet.But before you...