POPOTECH

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

I’ve traveled across Japan, but nothing compares to this place. The Ogasawara Islands are, without a doubt, my favorite destination. They're remote, peaceful...

If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen...

Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” asking thousands of Japanese residents to rate ...

If you're planning a trip to Japan, you can’t miss out on the magic of Japanese convenience stores — known as “konbini.” In this post, I’ll compare the top t...

If you’ve spent any time in Japan or watched Japanese anime and dramas, you might have noticed some quirky-sounding words that seem to repeat themselves: wak...

Japan is full of surprises — in the best way possible. Whether you're walking through a high-tech city like Tokyo or exploring a quiet countryside town, you'...

Ever noticed how often Japanese people say “sumimasen”?It’s everywhere—from restaurants and trains to casual conversations. But here's the thing: it doesn’t ...

If you've studied Japanese—or even just visited Japan—you've probably heard about keigo (敬語), the famous system of polite speech. But what exactly is keigo...

If you've ever visited Japan and craved something warm, comforting, and customizable to your exact taste, there's a good chance someone pointed you to CoCo I...