POPOTECH

Every year, the Brand Research Institute (ブランド総合研究所) conducts the "Regional Brand Survey" (地域ブランド調査), asking tens of thousands of Japanese r...

I’ve traveled across Japan, but nothing compares to this place. The Ogasawara Islands are, without a doubt, my favorite destination. They're remote, peaceful...

If you're learning Japanese or planning to visit Japan, you've probably already come across words like kawaii (cute) or arigatou (thank you). But if you spen...

Each year, the Brand Research Institute (ブランド総合研究所) releases a “Prefectural Attractiveness Ranking,” asking thousands of Japanese residents to rate ...

If you're planning a trip to Japan, you can’t miss out on the magic of Japanese convenience stores — known as “konbini.” In this post, I’ll compare the top t...

If you’ve spent any time in Japan or watched Japanese anime and dramas, you might have noticed some quirky-sounding words that seem to repeat themselves: wak...

Japan welcomed a record-breaking number of foreign visitors in 2024 — but where were they coming from?And when Japanese people traveled abroad, which countri...

Japan is full of surprises — in the best way possible. Whether you're walking through a high-tech city like Tokyo or exploring a quiet countryside town, you'...

Ever noticed how often Japanese people say “sumimasen”?It’s everywhere—from restaurants and trains to casual conversations. But here's the thing: it doesn’t ...

Introduction Summer in Japan is synonymous with hanabi taikai—fireworks festivals that light up the night skies with dazzling colors and spectacular displays...